Technology & Strategy

Central MA SMEs enhance CRMs with AI successfully. Improve existing systems instead of replacing them—better ROI, less disruption, enhanced performance.

Worcester retailers use automation to manage inventory, improve customer service, and compete with big box stores. Smart solutions that actually work for local businesses.

The rules of online visibility are changing faster than most Massachusetts businesses realize. While companies across the Commonwealth—from Boston startups to Worcester manufacturers—have spent years mastering SEO (Search Engine Optimization), a seismic shift is underway that's fundamentally altering how potential customers find businesses online. Welcome to the era of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)—the new strategies that are rapidly replacing tradit