Kief Studio

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own your audience

Google Just Gave Every Creator One Followable Profile. It Stitches Together Four Platforms You Rent and Skips the One You Actually Own.

Google Just Gave Every Creator One Followable Profile. It Stitches Together Four Platforms You Rent and Skips the One You Actually Own.

Creator Search Profiles finally treats you as the brand instead of the post. But the follow button, the feed, and the audience all live on Google. Your own site gets a single link, not the relationship.

Kief Studio · 4 min
Patreon Just Gave Every Creator 8 Weeks to Merge Into Its New Algorithm. You Didn't Get a Vote.

Patreon Just Gave Every Creator 8 Weeks to Merge Into Its New Algorithm. You Didn't Get a Vote.

Mandatory profile combining, TikTok-style Quips, and an algorithmic home feed mean your membership business now plays by discovery rules.

Kief Studio · 4 min
Picsart Just Scrapped Follower Minimums for Creator Payouts. The Whole Economy Just Pivoted to Pay-Per-Proof.

Picsart Just Scrapped Follower Minimums for Creator Payouts. The Whole Economy Just Pivoted to Pay-Per-Proof.

Performance-based payouts are killing the follower-count economy, and creator savings rates doubled in a year because creators can feel it.

Kief Studio · 4 min
Instagram Just Gave Creators Second-by-Second Audience Data. It Only Works If You Never Leave.

Instagram Just Gave Creators Second-by-Second Audience Data. It Only Works If You Never Leave.

Retention heatmaps are powerful. They're also the most sophisticated lock-in tool a platform has ever built.

Kief Studio · 5 min
Stop Renting Your Audience on Instagram

Stop Renting Your Audience on Instagram

Own your platform, own your revenue

Kief Studio · 4 min