Kief Studio

Notes

Notes

From the studio notes

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5 notes

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  1. Protect

    The Technical Demands Grew. Your Team Didn't. When an Agency Needs a Technical Partner

    Performance, AI and security work grew faster than agency teams. Why a technical partner can carry the hard layer, and a three-line audit to find your gaps today.

    Amelia Gagne

  2. Build

    Omnicom Plans to Cut Agency Labor Costs by $1 Billion a Year. Independent Agencies Should Not Copy the Math

    Omnicom planned $1 billion a year in labor savings after buying IPG. What the filings say about agency labor costs, and how independent agencies can grow.

    Amelia Gagne

  3. Build

    Your White-Label Vendor Just Rebranded as a Strategic Growth Partner. Read It as a Positioning Play.

    Your white-label vendor now sells strategy and account management. Who owns the code and logins, the contract clauses to check, and a one-hour review.

    Amelia Gagne

  4. Build

    Half of AI Layoffs Are Expected to Backfire. If Your Agency Gutted Its Tech Bench, You Can't Catch the Rebound.

    55% of employers regret AI layoffs and half may be reversed. What the research shows and how agencies can rebuild technical capacity for the rebound.

    Amelia Gagne

  5. Build

    Case Study: Rebuilding a Small Marketing Agency's Operations, Website and Search Presence

    A marketing agency case study: two operations systems, a rebuilt site and portfolio, local search and a lead pipeline, and what we did and did not measure.

    Amelia Gagne