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Build
AI Coding Agents Made Leaving Squarespace Cheaper. Here Is What a Move Still Takes.
AI coding agents make rebuilding a builder site cheaper, not free. What Squarespace and Wix let you export, what speed data shows, and how to move without losing search.
Amelia Gagne
Build
Picsart Just Scrapped Follower Minimums for Creator Payouts. The Economy Is Pivoting to Pay Per Proof.
Picsart's creator payouts drop follower minimums and pay on performance. What the first numbers show and how creators build income they own.
Amelia Gagne
Build
Site Speed After the March 2026 Core Update: Which Metric Fails, and Why JavaScript Is Usually the Cause
Site speed, measured the way Google does: which Core Web Vital fails most on phones, why plugins and scripts hurt INP, and the template fixes to make first.
Amelia Gagne
Build
Half of AI Layoffs Are Expected to Backfire. If Your Agency Gutted Its Tech Bench, You Can't Catch the Rebound.
55% of employers regret AI layoffs and half may be reversed. What the research shows and how agencies can rebuild technical capacity for the rebound.
Amelia Gagne
Build
Google Just Taught Websites to Talk to AI Agents. What an Agent-Ready Website Needs Now
What an agent-ready website needs in 2026: what WebMCP is, where the Chrome origin trial stands, what Google says about AI files, and steps for your site.
Amelia Gagne
Build
The March 2026 Google Core Update: What Changed, What Didn't, and How a Small Business Recovers
What the March 2026 Google core update changed and didn't, how to tell if it hit your site in Search Console, and a 30-day recovery plan built on Google's guidance.
Amelia Gagne
Build
Instagram Insights Shows Where Viewers Drop Off Your Reels. It Only Works If You Never Leave.
Instagram Insights now shows Reels retention and skip rate. What the metrics mean, what you can export, and how creators should use them without depending on one app.
Amelia Gagne
Build
WordPress AI Agents Can Now Publish to Your Site. Who Controls It?
WordPress AI agents can draft and publish through MCP on WordPress.com, and WordPress 7.0 added an AI Client. What changed, the risks, and how to limit agent access.
Amelia Gagne
Build
Facebook Creator Fast Track Pays Up to $3,000 a Month. Read the Fine Print First.
Facebook Creator Fast Track pays up to $3,000 a month for three months. What Meta requires, how Content Monetization pays after, and what to build meanwhile.
Amelia Gagne
Build
Omnicom Just Gutted Three Iconic Agencies. What It Means for Yours, and When a White-Label Partner Makes Sense
Omnicom retired three agency brands after buying IPG. What it means for independent agencies, when to hire, and how to choose a white-label partner.
Amelia Gagne
Build
The Creator Tool Stack Is Broken: How to Audit It and Keep What You Own
Your creator tool stack likely costs more than you think. A one-afternoon audit, what to export before cancelling, and how to secure the logins you keep.
Amelia Gagne
Build
Only About 4% of Creators Earn Over $100K. What Actually Drives Creator Income?
Creator income is lopsided: about 4% of creators earn over $100K. Where the money comes from, what platforms pay, and how to build income you control.
Amelia Gagne
Build
Your Linktree Is Not a Website: What a Link in Bio Page Can't Do
A link in bio page is handy, but it lives on someone else's domain. What a website you own can do that a bio page can't, and how to move without losing anyone.
Amelia Gagne
Build
A Progressive Web App Is the Best-Kept Secret in Small Business Tech
A progressive web app installs from your website, works offline and sends notifications on iPhone and Android. What it can do, what it costs, and when you need native.
Amelia Gagne
Build
Best Startup Branding Tips for Worcester Founders
Startup branding for Worcester founders: name the problem, check the trademark, build a mark that works at favicon size, and keep one name everywhere.
Amelia Gagne
Build
Case Study: Rebuilding a Small Marketing Agency's Operations, Website and Search Presence
A marketing agency case study: two operations systems, a rebuilt site and portfolio, local search and a lead pipeline, and what we did and did not measure.
Amelia Gagne
Build
Case Study: A Custom ERP That Runs a Beverage Brand's Website, Leads, Content and Training
A custom ERP case study: how a beverage brand moved its website, leads, alerts, AI content and training into one system, and what other brands can learn.
Amelia Gagne
Build
How Agencies Choose a White-Label Partner, and Why Some Choose Kief Studio
Choosing a white-label partner: who owns the code, how it is secured and hosted, who talks to the client, and how to leave. A checklist for agencies.
Amelia Gagne