White-Label Development.
We build it. You take the credit. Your clients never know we exist.
By Brian Gagne & Meelie Gagne · March 14, 2025 · Updated March 19, 2026
Your brand, our engineering
White-label development means we build software under your brand. Your clients see your name, your branding, your deliverables. We handle the engineering. Your clients never know we exist. This is common for agencies that sell digital services but need development capacity they do not have in-house. MSPs that need custom tooling built for client environments. Consultancies that design solutions but need someone to build them on time and at production quality.
How we operate as your invisible team
We work through your channels. Communication happens in your tools, on your schedules. Deliverables match your brand standards and documentation formats. We attend meetings under your flag if needed. The work is indistinguishable from in-house output because that is the entire point. This is not outsourcing to a faceless offshore team. It is two experienced founders -- Brian with 20+ years of consulting and Meelie with full-stack development, SEO, and operations expertise -- delivering through your brand. The quality is the same whether we are building under our name or yours.
We currently have three active white-label engagements: a fashion and marketing agency, a marketing and PR firm, and a technology partner. All under NDA. Our white-label model is real and in production, not aspirational.
We stay invisible. That is the deal.
White-label means your brand on the work, period. We do not ask for attribution, we do not put your project in our portfolio, and we do not contact your clients. The NDA is mutual. Your competitive advantage stays yours.
When white-label makes sense
You have client demand for development work but not the in-house engineering capacity. Hiring, training, and managing developers takes months and significant overhead. A white-label partnership gives you proven engineering capacity on your timeline without the headcount. It also makes sense when you have a specific skill gap. Your team is strong on design but needs backend engineering. Your MSP handles infrastructure but needs custom software built. Your consultancy delivers strategy but needs execution. We fill the gaps without replacing what you already do well.
What we build under white-label
Everything we offer under our own brand is available white-label. Custom software, API integrations, e-commerce platforms, ERP implementations, AI automation, security assessments, and managed infrastructure. The same capabilities, the same quality, under your name. First conversation is free and confidential. Reach us at kief.studio/contact.
Frequently asked questions
How do you handle communication with our clients?
We do not communicate with your clients at all unless you explicitly want us to. All communication goes through you. If you need us in a meeting, we join under your brand. The relationship between us and your clients is invisible by default.
What if our client finds out we use a development partner?
Using specialized partners is standard practice across the industry. But the NDA and our operating model are designed so the question does not come up. We match your communication style, your documentation formats, and your delivery standards. The work is indistinguishable from in-house output.
How does pricing work for white-label?
We price based on scope, not markup. You set your own margin with your clients. Our rate is between us. First conversation is free and confidential -- reach us at kief.studio/contact to discuss your specific needs.