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A $250 Million Fund Described the Creator Business It Wants to Buy. Use It as Your Checklist.
A $250 million fund backed by CAA and TPG buys creator businesses. Here is what it looks for, and how to build a creator business that would pass its checklist.
Amelia Gagne
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Cannes Lions Started Rewarding Systems. Does Your Creator Business Have One?
Cannes Lions 2026 began judging the systems behind brands. Apply it to your creator business: own your site, list, sales and records, and use platforms for reach.
Amelia Gagne
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The Creator Tool Stack Is Broken: How to Audit It and Keep What You Own
Your creator tool stack likely costs more than you think. A one-afternoon audit, what to export before cancelling, and how to secure the logins you keep.
Amelia Gagne
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Your Linktree Is Not a Website: What a Link in Bio Page Can't Do
A link in bio page is handy, but it lives on someone else's domain. What a website you own can do that a bio page can't, and how to move without losing anyone.
Amelia Gagne