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Build
Agencies Are Cutting Jobs While Clients Still Need the Work. Agency Capacity That Flexes Is the Model That Holds.
Agencies cut headcount 8% in 2025, with 15% forecast for 2026. Why hiring to grow is risky, and how flexible agency capacity lets a lean shop take on more work.
Amelia Gagne
Build
Forrester: 9 in 10 Marketing Agencies Use AI, Mostly to Cut Their Own Hours. Clients Want the Savings.
Nine in 10 marketing agencies use AI, mostly to cut their own hours, and clients want the savings. What Forrester and the 4As found and where to aim AI instead.
Amelia Gagne
Build
OpenAI Set Shutdown Dates for Sora. What It Teaches Agencies Reselling AI About AI Vendor Lock-In
OpenAI closed the Sora app on April 26 and the Sora API on September 24, 2026. What AI vendor lock-in means for agencies reselling AI, and how to audit it.
Amelia Gagne
Build
Your White-Label Vendor Just Rebranded as a Strategic Growth Partner. Read It as a Positioning Play.
Your white-label vendor now sells strategy and account management. Who owns the code and logins, the contract clauses to check, and a one-hour review.
Amelia Gagne