Notes
NotesFrom the studio notes
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Build
How a White-Label Development Partner Works With an Agency
How a white label development partner works with a Massachusetts agency: client communication, IP assignment, logins, hosting, standards and red flags.
Amelia Gagne
Support
Build the Team or Find the Partner: How to Decide Whether to Hire or Partner
Hire or partner for technical work: what a seat really costs, when steady demand justifies a hire, what to always own, and Massachusetts contractor rules.
Amelia Gagne
Build
Agencies Are Cutting Jobs While Clients Still Need the Work. Agency Capacity That Flexes Is the Model That Holds.
Agencies cut headcount 8% in 2025, with 15% forecast for 2026. Why hiring to grow is risky, and how flexible agency capacity lets a lean shop take on more work.
Amelia Gagne
Build
Forrester: 9 in 10 Marketing Agencies Use AI, Mostly to Cut Their Own Hours. Clients Want the Savings.
Nine in 10 marketing agencies use AI, mostly to cut their own hours, and clients want the savings. What Forrester and the 4As found and where to aim AI instead.
Amelia Gagne
Build
Forrester Says Agencies Are 'Resigning Their Agency' in 2026. What the Agency Model Shift Means for Clients and Partners
Forrester says the agency model is moving from agent to owner. What principal media is, what ANA research found, and the questions clients should ask now.
Amelia Gagne
Build
Omnicom Plans to Cut Agency Labor Costs by $1 Billion a Year. Independent Agencies Should Not Copy the Math
Omnicom planned $1 billion a year in labor savings after buying IPG. What the filings say about agency labor costs, and how independent agencies can grow.
Amelia Gagne
Build
Half of AI Layoffs Are Expected to Backfire. If Your Agency Gutted Its Tech Bench, You Can't Catch the Rebound.
55% of employers regret AI layoffs and half may be reversed. What the research shows and how agencies can rebuild technical capacity for the rebound.
Amelia Gagne
Build
How Agencies Choose a White-Label Partner, and Why Some Choose Kief Studio
Choosing a white-label partner: who owns the code, how it is secured and hosted, who talks to the client, and how to leave. A checklist for agencies.
Amelia Gagne