Brand deals
Notes
Brand deals
Every Kief Studio note filed under Brand deals, newest first. Read one before you decide to write to us.
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A Creator Holding Company Needs More Than a Bio Link and a Spreadsheet
A creator holding company works when one set of books sees every line: products, memberships and brand deals. What the big examples show and where to start.
Amelia Gagne
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Brands Are Adding AI to Creator Marketing. The One Thing They Can't Generate Is an Owned Audience
Brands are adding AI to creator marketing, but creator ad spend still grew. Why an owned audience is what keeps creators paid, plus New York's AI ad label rule.
Brian Gagne