Geofencing And Geotargeting- How It Can Help Your Cannabis Dispensary.
Let’s find out more about geofencing and geotargeting, and how
Kief Studio
can help your cannabis dispensary using it!
Geofencing
Geofencing determines potential prospects based on their location. A geofence targets mobile phone users within a specific geographical area. When mobile users have location services enabled, they can be targeted within those boundaries.
Determine potential prospects.
Locate your customers.
Geotargeting
You can use geotargeting to have your ads show up only for people at a specific location, or a collection of locations you specify. Geotargeting lets brands identify their target audiences.
Deliver direct to mobile.
Let the Ads Begin
Once the mobile device IDs are collected,
cannabis brands
can target those users with mobile ads to promote their dispensary stores, products, and offers. Brands can then expand their reach from mobile geofencing campaigns, using cross-device targeting technologies to target advertising on other connected devices (i.e., laptops, tablets, desktops, and smart TVs) on a per-user basis.
Track and Analyze Data.
Analytics
Now it’s time to track and analyze the
data
. You can now see which ads are appealing to your targeted audience and tweak them accordingly.
Get In Touch
Cannabis Regulations and Rules
For years, brands in other industries have used geofencing to reach consumers on mobile devices, but
cannabis businesses
have struggled. Because most
cannabis brands
and retailers have hyperlocal footprints, it can be challenging for cannabis marketers to reach consumers. Few
cannabis brands
and retailers have stores across multiple states or are recognizable nationally. Despite the growing demand for cannabis, many laws still
limit how marketers
can advertise it. Regulations about how businesses promote their products aren’t the same as international
bans on cannabis
ads. Kief Studio stays up to date on these regulations.
Geotargeting and Geofencing Are Very Beneficial For a Cannabis Dispensary
There are unique challenges and regulations for
cannabis businesses,
but they can still use digital marketing tactics. Here are some targeting tactics and advertising technology capabilities tailored to marijuana MSOs that you can use to make your
more effective. The right
digital marketing strategy, advertising technology, and marketing
talent can help cannabis brands reach high-profile websites like USA Today, Newsweek, and Barstool Sports.
Certainly, marketers can precisely target known
cannabis consumers using geofencing
while controlling the size and scope of their campaigns. The same technologies described above can be used by
cannabis marketers
to target past customers with promotional offers. Companies can effectively target prospective customers by using digital advertising or location-based services.
By being aware of this market,
cannabis businesses
can increase conversion rates by anticipating people who will be interested in their promotions. To educate the
market and build brand awareness, cannabis brands
also run local ads on trusted websites. Using the mobile device IDs,
cannabis brands can target their dispensaries,
products, and offers to those users.
Also, in addition to mobile geofencing campaigns, brands can target advertising on other connected devices (e.g., laptops, tablets, desktops, and smart TVs) using cross-device targeting technologies. Finally, it is also possible to use geofencing to create audiences from existing store visitors.
Geofencing vs Geotargeting?
What does geotargeting do?
Geotargeting is targeting based on location, allowing you to show ads only to customers at specific locations. Basically, with geotargeting, marketing messages are tailored to a specific location. As a result, marketers can run geo-targeted
promotions and campaigns by creating geofences,
which allows them to track locations and campaigns on the fly.
What’s the difference between geofencing and geotargeting?
The difference between geotargeting and geofencing is that geotargeting uses complementary factors, whereas geofencing targets only location data.
