Forrester
Notes
Forrester
Every Kief Studio note filed under Forrester, newest first. Read one before you decide to write to us.
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Agencies Are Cutting Jobs While Clients Still Need the Work. Agency Capacity That Flexes Is the Model That Holds.
Agencies cut headcount 8% in 2025, with 15% forecast for 2026. Why hiring to grow is risky, and how flexible agency capacity lets a lean shop take on more work.
Amelia Gagne
Build
Forrester: 9 in 10 Marketing Agencies Use AI, Mostly to Cut Their Own Hours. Clients Want the Savings.
Nine in 10 marketing agencies use AI, mostly to cut their own hours, and clients want the savings. What Forrester and the 4As found and where to aim AI instead.
Amelia Gagne
Build
Forrester Says Agencies Are 'Resigning Their Agency' in 2026. What the Agency Model Shift Means for Clients and Partners
Forrester says the agency model is moving from agent to owner. What principal media is, what ANA research found, and the questions clients should ask now.
Amelia Gagne