Kief Studio

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audience ownership

Google Just Gave Every Creator One Followable Profile. It Stitches Together Four Platforms You Rent and Skips the One You Actually Own.

Google Just Gave Every Creator One Followable Profile. It Stitches Together Four Platforms You Rent and Skips the One You Actually Own.

Creator Search Profiles finally treats you as the brand instead of the post. But the follow button, the feed, and the audience all live on Google. Your own site gets a single link, not the relationship.

Kief Studio · 4 min
Brands Just Pledged to Move 77% of Creator Budgets to AI Content. The One Thing They Can't Generate Is an Audience That's Actually Yours.

Brands Just Pledged to Move 77% of Creator Budgets to AI Content. The One Thing They Can't Generate Is an Audience That's Actually Yours.

A report this month says marketers are diverting spend from human creators to AI-made ones. The creators who keep the deals own the relationship, not just the content.

Kief Studio · 4 min