agency commoditization
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agency commoditization
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Forrester Just Told 9 in 10 Agencies That the AI They Bought to Cut Costs Is Eroding the One Thing a Client Won't Buy From a Bot
The June 24 report is blunt: agencies aimed AI at their own hours instead of their capacity, and it's quietly commoditizing the creative judgment that was the whole.
Read Forrester Just Told 9 in 10 Agencies That the AI They Bought to Cut Costs Is Eroding the One Thing a Client Won't Buy From a Bot