agency business model 2026
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agency business model 2026
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Forrester Says Agencies Are 'Resigning Their Agency' This Year. The Word Means Acting on Your Behalf -- and the Industry Just Quit.
When an agency starts reselling its own software and media, its incentives stop pointing at the client.
Read Forrester Says Agencies Are 'Resigning Their Agency' This Year. The Word Means Acting on Your Behalf -- and the Industry Just Quit.