Digital Transformation

Worcester startups: Build a brand that wins local customers. Smart positioning, authentic messaging, and community connection strategies that actually work in 2026.

The rules of online visibility are changing faster than most Massachusetts businesses realize. While companies across the Commonwealth—from Boston startups to Worcester manufacturers—have spent years mastering SEO (Search Engine Optimization), a seismic shift is underway that's fundamentally altering how potential customers find businesses online. Welcome to the era of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)—the new strategies that are rapidly replacing tradit