Social Media is a Powerful Marketing Tool for Cannabis Companies
Social media is, without a doubt, a powerful marketing tool for any business. Cannabis companies are no exception. In fact, social media can be especially beneficial for businesses in the cannabis industry, which often face restrictions on traditional advertising outlets. By harnessing the power of social media, cannabis companies can reach a broad audience of potential customers with minimal investment. In addition, it provides an ideal platform for building relationships with customers and creating a solid brand identity. For these reasons, social media should be vital to any cannabis company’s marketing strategy.
Cannabis Companies Can Utilize Social Media to Engage Their Target Audience, Build Brand Awareness, and Create an Engaging Online Presence
Increasingly, states are legalizing cannabis for medicinal and recreational purposes. And with this expansion comes increased competition. So if they want to stand out from the crowd, cannabis companies need to create an engaging social media presence.
Platforms like Instagram and Facebook provide an excellent way to connect with potential customers, build brand awareness, and showcase your products. By posting engaging content, interacting with users, and running promotional campaigns, you can create an online presence that will draw in new customers and grow your company. So if you’re looking to get ahead in the cannabis industry, social media is a great place to start.
Cannabis Companies Can Overcome the Challenges of Traditional Advertising Channels With Social Media Marketing
Social media marketing can help cannabis companies overcome the challenges of traditional advertising channels, such as print and television. For one thing, social media marketing is much less expensive than traditional advertising. In addition, social media platforms offer a more targeted way to reach potential customers.
For example, Facebook allows businesses to target ads based on the interests and demographics of their users. This means that cannabis companies can specifically target their ads at consumers interested in their products. Finally, social media marketing is more engaging than traditional advertising. Because social media platforms are designed for two-way communication, businesses can use them to start conversations with potential customers. This interaction can help build trust and create a more positive association with the company. As a result, social media marketing can be an effective way for cannabis companies to reach potential customers and overcome the challenges of traditional advertising channels.
Potential Customers Can Be Reached and Engaged Via Social Media
Our lives have been transformed by social media platforms such as Twitter, Facebook, and Instagram. We connect with family and friends through social media, share news and experiences, and stay up to date on current events. However, social media can also be used as a powerful marketing tool. An adequately used social media platform can effectively reach and engage potential customers. By creating engaging content and building a robust online presence, businesses can connect with their target audience in a way that was not previously possible.
In addition, social media provides businesses with a quick way to measure the impact of their marketing campaigns. In the right hands, social media is an invaluable asset for any business looking to connect with its potential customers.
The Following Tips Will Help Cannabis Companies Get Started
If you’re a cannabis company looking to get started with social media marketing, there are a few things you should keep in mind.
First, it’s important to understand that the cannabis industry is highly regulated, and that means there are some strict advertising rules that you’ll need to follow. Fines may be imposed for breaking these rules, or your account shutting down, so you must research before getting started.
Secondly, it’s important to remember that not everyone is comfortable with cannabis use, so you’ll need to be respectful and considerate in your messaging.
And finally, don’t forget that social media is all about building relationships – so make sure to interact with your audience and create content that will resonate with them. By following these tips, your chances of success will be high in the cannabis social media space.
You’ll See Success and Results You’re Strategic, Authentic, and Consistent.
Social media success is all about being strategic, authentic, and consistent. If you can do these things, you’ll see results. Unfortunately, when it comes to social media, the cannabis industry is still playing catch up. But that doesn’t mean there isn’t an opportunity available to those who take action. The key is to be strategic about your approach. Who are you trying to reach? What kind of content will resonate with them? When you have a plan, it’s essential to be authentic in your execution. Be true to your brand, and don’t be afraid to show what makes you unique. Finally, be consistent with your posting.
Social media requires sustained effort, so you must be in it for the long haul. These things will help you have great results on social media.
In today’s economy, social media has become vital to marketing any company – and cannabis companies are no exception. Cannabis companies can connect with their target audience through social media, build brand awareness, create an engaging online presence, and overcome the challenges of traditional advertising channels. If you’re a cannabis company looking to get started with social media marketing, there are a few things you should keep in mind: it’s important to be strategic, authentic, and consistent.
With the help of these tips, success will be well within your reach. But if you need help getting started, contact us at Kief Studio! We specialize in social media marketing for cannabis companies and would be happy to help you.
Professional Websites are Needed in the Cannabis Industry
Cannabis is one of the most competitive industries. And in order to be successful in this industry, you need to have a professional website. While there are many free website builders out there, they just don’t cut it when it comes to the cannabis industry. By developing a professional website, you’ll be able to demonstrate your company’s seriousness and stand out from the crowd. In addition, a professional website will give you the ability to track visitors, make changes to your site, and add new content on a regular basis. All of these things are essential for any successful business, and the cannabis industry is no exception.
So, if you’re serious about making it in this industry, make sure you have a professional website. A successful or unsuccessful outcome could depend on it.
Ensure That Your Website Creates a Good First Impression!
In today’s internet-driven world, a business’s website is often its first impression to potential customers. Because of this, it’s crucial that your website is not only up-to-date and informative, but also visually appealing. If you’re in the cannabis industry, this is even more important, as many people still associate cannabis with illegal activities. A well-designed website can help to dispel these preconceptions and show that your business is professional and trustworthy. So, if you haven’t given your website a facelift in a while, now is the time! Go ahead and invest in making sure your first impression is a good one.
You Need to Know These Things to Launch a Successful Cannabis Business Website
Anyone looking to get into the cannabis industry will need to have a strong online presence these days, and that starts with a well-designed website. But what exactly goes into designing and launching a successful cannabis business website?
First and foremost, it’s important to make sure your website is compliant with all relevant laws and regulations. This will ensure that your site doesn’t run into any legal trouble down the road.
In addition, your website should be designed in a way that is both engaging and user-friendly. Keep your navigation simple and easy to understand and keep your content concise and clear.
Finally, don’t forget to promote your website across all of your social media channels. By following these tips, you can set your cannabis business up for success from the very start.
Create Cannabis Website Content with Your Target Audience in Mind
When creating content for your website, it’s important to keep your target audience in mind. Who are they and what are their interests? What kind of information do they need? Answering these questions will help you create content that appeals to the audience you want to reach and helps you succeed in your business. For example, if you’re selling products or services targeted at new homeowners, your website content should focus on topics like decorating, home improvement, and entertaining.
On the other hand, if you’re targeting businesses, your content should be more focused on topics like marketing, product development, and industry news. Keep your target audience in mind when creating content for your website, and you’ll be able to create a website that meets their needs and helps you achieve your goals.
Your Website Should Be Mobile-Friendly and Easy to Navigate
In today’s mobile world, it’s important to make sure your website is responsive and easy to navigate. There are more and more people using their phones and tablets to browse the web, so it’s essential that your site is mobile-friendly. A responsive website will resize and rearrange itself to fit any screen size, making it easy to read and navigate on any device. Additionally, your website should be easy to navigate, with clear menus and simple navigation. Visitors should be able to find what they’re looking for quickly and easily, without getting lost in a maze of links. By keeping these things in mind, you can ensure that your website is mobile-friendly and easy to use for everyone.
Drive Traffic to Your Website Through Social Media and Grow Your Online Presence
Your website’s traffic can be increased by using social media. By creating profiles on sites like Facebook, Twitter, and Instagram, you can reach a larger audience and direct them to your website. Your brand or business can also benefit from social media’s ability to build up an online presence. By regularly posting interesting content, you can attract new followers and potential customers. In addition, social media is a good way to stay in touch with existing customers and get feedback on your products. So, if you’re looking to increase traffic to your website, be sure to use social media to your advantage.
It is important to have a website if you are considering entering the cannabis industry. Your website is your store front – it’s how potential customers will learn about your products or services and get their first impression of your business. Keep your target audience in mind when creating content for your site, ensuring everything is easily accessible and mobile-friendly. Drive traffic to your website using social media and build up an online presence. And if you need help getting started, Kief Studio is here for you! We’d love to help you make your dream cannabis business website a reality.
Creative design along with legal advertising is a win, and its something we do well for you.
Kief Studio is a Master Certified Cannabis Marketing Partner
Take Kief Studio, for example. Our cannabis marketing firm offers services like social media management, brand strategy, website development, and more – everything you need to effectively get your cannabis companies out there to attract customers.
So why spend hours trying to figure out the ins and outs of marketing marijuana on your own when you can just leave it to the experts? A cannabis firm can take your venture to the next level.
What are some cannabis marketing agency services?
Here are just a few of the services that a cannabis agency like Kief Studio can offer:
For any industry – including cannabis businesses – a strong brand is essential. A cannabis branding agency will work with you to craft a distinctive brand that will distinguish you. Through the creative approach, brands can be viewed from a client’s perspective.
Web design and development:
A cannabis web design agency will create a beautiful and user-friendly website for your organization that is optimized for search engines and easy to navigate.
Social media management:
A cannabis social media agency will help you develop and execute a social media strategy that will help you build brands awareness, generate leads, and attract those who buy.
Cannabis content marketing will create engaging and informative blog posts, articles, infographics, and more that will help you attract attention and drive traffic to your website.
Search Engine Optimization (SEO):
A cannabis SEO agency will help you improve your website’s ranking in search engine results pages (SERPs), making it more visible to potential shoppers in the digital world.
Cannabis Industry Video Marketing & Video Editing:
If your cannabis marketing agency does not optimize your outreach through YouTube or other video sites, you are missing out on a large audience, because film is the most consumed form of media on the planet.
With digital marketing, branding is simple, brands can be showcased in the manner intended by the brand. Your cannabis marketing agency should always include advanced editing capabilities.
Cannabis Packaging Design in the Cannabis Industry:
Your cannabis brand relies on a lot of different parts to build the whole vision, one of the parts is packaging. Brands are successful when they relate to a target audience, and build trust through consistency and quality.
When your packaging voices your cannabis branding through texture, how it looks, and how it feels for the interested shopper, you can create a connection to them on a deeper level. Your branding begins to mean something.
Why work with a cannabis marketing agency?
There are many benefits to working with a cannabis marketing agency, including:
Save time: Marketing is time-consuming – and if you’re not an expert, it can be downright confusing. By working with a cannabis agency, you can save yourself the time and hassle of trying to figure out how to market your recreational or medical marijuana dispensary effectively.
Save money: A marijuana agency can help you get more bang for your buck by developing an effective marketing strategy that fits your budget.
Get expert help: When you work with a cannabis marketing agency, you’ll have access to a team of experts who understand the ins and outs of cannabis marketing. They’ll be able to provide you with the guidance and support you need to take your recreational or medical marijuana dispensary to the next level.
Stay compliant: Marijuana advertising is subject to strict laws and regulations. A cannabis agency can help you navigate the landscape and ensure that your branding and marketing efforts are compliant with all applicable laws.
If you’re looking for help with marijuana marketing, look no further than Kief Studio.
We offer a wide range of marketing services that can help you attract attention, generate leads, and grow your recreational or medical marijuana dispensary. Contact us today to learn more about what we can do for you!
Agencies – Which One is Right for My Cannabis Dispensary?
Cannabis marketing as a service is a highly competitive field, and in order to be successful, companies must utilize a variety of strategies.
This can be done using approved billboard locations, as well as through the use of digital advertising sites such as social media and email marketing campaigns.
Content Creation for Cannabis Industry Marketing Strategy
Content creation as a service is another critical part of weed marketing, since it drives people to websites with great web design, social media pages, and other online platforms.
In order to build brand awareness and engage consumers, cannabis marketers should have expert writers and designers.
SEO & PPC for Cannabis Marketing Strategy
In addition to content creation, medical cannabis companies, or recreational, must also invest in search engine optimization (SEO) and pay-per-click (PPC) advertising.
SEO is the process of optimizing website content and design so that it appears higher in results pages, making it more visible online.
PPC is a form of advertising in which companies pay to have their ads placed on web searches and other websites.
Both SEO and PPC can be complex and time-consuming, but they are essential for driving visitors to recreational cannabis websites and generating leads.
Local Directories for Presence
Some directories for your marijuana location are required, such as Google Maps, Apple Maps, and Bing Places.
Customer reviews provide value to shoppers on these directories, and drive new medical and recreational clients to your store. Your branding will see improved placement on Google or other results pages as a result.
Consumers Rely On Reviews of Cannabis brands
The legal medical markets rely on reviews to relieve the patients problems, and the related recreational markets want to know brands to try. Marijuana and cannabis brands benefit from local results on these maps directories.
There are many different cannabis marketing services and branding marketers available, and the right one will be able to tailor its services to meet the specific needs of your cannabis company. Some common cannabis marketing services include:
Website design and development:
A good provider of legal marketing services will have a team devoted to web design along with developers who can produce a professional, user-friendly website for your cannabis business.
Search engine optimizations (SEO):
As mentioned above, SEO is critical for making your cannabis website more visible in indexing engine results pages.
A good marketing services provider for medical marijuana will have a team of SEO experts who can help optimize your website and improve your ranking in results.
Pay-per-click (PPC) advertising:
PPC is a form of advertising in which companies pay to have their ads placed on index engines and other websites.
A weed marketing business can help you produce and manage a PPC campaign for your branding that is effective and compliant with all applicable laws.
Social media marketing:
Facebook, Twitter, and Instagram are great tools for connecting with potential legal clients.
A digital company that provides marketing services can help you make and implement a social media marketing strategy that will reach your target customer and help grow your cannabis business.
Email marketing is an effective way to reach potential customers and generate leads for your cannabis business.
A digital marketing firm can help you initiate and send compliant marijuana email campaigns.
Engage consumers and encourage them to visit your website or dispensary.
A Good Cannabis Industry Marketing Strategy Team Has All of The Web Talents
Overall, a great marketing company will provide the tools and expertise needed to attract new customers, increase brand visibility online, and generate leads for your business.
When choosing agencies or digital marketing partners, be sure to ask about their experience, services offered, and pricing. Also, be sure to check out their website and media platform pages to get an idea of their work.
In Store Traffic for Cannabis Dispensaries Requires Creative Marketing
When it comes to 420 marketing, there are a few key strategies that all businesses should focus on in order to be successful. The most important dispensary marketing strategies include building legal traffic.
This can be done through developing strong branding and investing in targeted digital marketing campaigns.
Focus on Building a Foot Traffic Marketing Strategy
In addition to these strategies, companies must also focus on building foot traffic in their stores by developing strong branding and digital marketing campaigns.
This may include creating eye-catching displays or investing in targeted email marketing campaigns that encourage customers to visit your legal store or website.
Overall, a successful marketing partner will provide the tools and expertise needed to attract new customers, increase brand visibility online, and generate leads for your business.
Why is it important to hire a cannabis marketing agency instead of doing it yourself?
When it comes to marijuana marketing, the rules and regulations can be tricky to navigate. A marketing agency specializes in understanding and operating within legal guidelines, ensuring your business stays compliant and avoids potential legal issues.
Marketing Cannabis is a Creative Process
Additionally, a marijuana marketing agency brings a level of expertise and creativity to your campaign that you might not have on your own.
Kief Studio’s Team Has Been In Creative Design and Development For Clients Since 2006
Marijuana businesses can benefit from their experience and market connections.
Cannabis marketing agencies may seem like an added expense, but their results speak for themselves.
Bottom line for brands:
Leave it to the experts and let a marijuana marketing agency take your brand to the next level.
How can cannabis marketing agencies help your business grow?
Growing a cannabis industry business can be tough, but with the right cannabis marketing agency on your side, it doesn’t have to be. At Kief Studio, we specialize in creating effective cannabis branding strategies for our clients.
From website design to social media management and advertising, we cover all the components for your cannabis brand to stand out and attract customers.
Marijuana Marketing Agency that also Aggregates Data
So why struggle alone when you can partner with a cannabis marketing firm that knows the ins and outs of the industry?
Let Kief Studio help your cannabis business thrive.
What are the benefits of working with a Master Certified Cannabis Marketing Agency like ours?
Working with a Master Certified Cannabis Marketing Agency like ours can bring a whole host of benefits to your business.
We are experts in all things cannabis and marijuana marketing, so you can trust us to accurately and effectively promote your brand in this unique industry.
We Know Terpenes, Cannabinoids, Medical Holistic Treatments, Psychology, and Creative Art Therapy
Additionally, our team has extensive experience in social media marketing, content creation, website design, and more.
Moreover, as an agency, we have access to a variety of resources that can benefit your brand’s growth and success.
What Legal Creative Solutions can Kief Studio Help With?
There are a lot of creative solutions that Kief Studio can help your businesses with. We specialize in creative cannabis marketing, so we know how to get your message across in an effective and compliant way.
Some of the creative solutions we can offer include:
Developing targeted email campaigns
Creating eye-catching design
Investing in targeted social media campaigns
If you’re looking for creative solutions to help grow your businesses, look no further than Kief Studio. We can help you take your brand to new heights in the space.
Conclusion and Summary
Cannabis marketing strategy
Agencies also offer SEO, social media management, web design, branding, and website development.
Due to cannabis’ uncharted nature
Hiring a cannabis marketing partner is crucial instead of doing it yourself.
We can guide you through every aspect of cannabis marketing
from establishing an effective brand strategy to optimizing your website.
Additionally, Kief Studio has in-depth knowledge of both traditional advertising and the latest cannabis trends that can help you reach more customers in the online space.
Cannabis is Growing Rapidly, and Quality Marketing is Needed.
The cannabis industry is growing rapidly, and with that comes the need for quality marketing. While art and marketing may seem like two completely different fields, they actually have a lot in common.
Both art and marketing require creativity, innovation, and the ability to think outside the box. In addition, both art and marketing involve a certain amount of risk-taking. For example, art galleries often take a chance on new artists, and marketing campaigns can sometimes be test-runs for new products or services. The most successful art and marketing campaigns are those that capture attention and generate excitement. In the cannabis industry, there is a great need for both art and marketing.
With so many new products and businesses popping up, it can be difficult to stand out from the crowd. However, with a little creativity and innovation, it is possible to create a successful cannabis marketing campaign. So, if you’re looking to get into the cannabis industry, don’t forget about the importance of art and marketing!
Using Art to Create an Emotional Connection to Your Brand
Art has always been a powerful tool for marketing. It can be used to create an emotional connection with consumers, as well as communicate a brand’s message in a unique way.
In the cannabis industry, art is being used in all of these ways. For example, some brands are using art to convey the luxurious and sophisticated side of cannabis, while others are using art to communicate their commitment to environmental sustainability. Art is an incredibly powerful tool for marketing, and the cannabis industry is just beginning to scratch the surface of its potential. It can be used to differentiate a brand from its competitors.
The Cannabis Industry Invests More in Art and Design to Stand Out
In the cannabis industry, art and design are becoming increasingly important. As the industry grows, companies are looking for ways to stand out from the competition. One way to do this is by investing in art and design. By commissioning artworks or partnering with artists, companies can create unique and distinctive branding that will help them attract attention.
Art is in Packaging Design, Advertisements, and Murals.
Art is playing an increasingly important role in marketing. From packaging design and advertising campaigns to murals and art installations, art is helping to shape the way people think about cannabis. And it’s not just big businesses that are using art to sell cannabis—smaller companies and even individual artists are getting in on the action.
Some people may see art as a frivolous pursuit, but when it comes to marketing, it can be a powerful tool. In addition, art can help create an emotional connection with potential customers and communicate a brand’s values in a way that words alone cannot. In the rapidly evolving world of cannabis marketing, art is helping to set the tone and shape the conversation.
Cannabis Marketing Will Use Art Even More Creatively
Art has always been an important part of marketing, with businesses using everything from paintings to sculptures to music to try and sell their products. However, in recent years, we’ve seen a growing trend of businesses using art to market cannabis products. This is largely due to the fact that cannabis is still illegal in many parts of the world, so companies are unable to use traditional methods of marketing such as television advertising. Instead, they’re turning to art to help get their message across.
We’ve already seen some incredible examples of this, and there will be more in the future. As the legal landscape around cannabis changes, we’ll likely see even more creative uses of art in cannabis marketing.
Cannabis marketing must connect emotionally with consumers to grow. Cannabis companies are already investing more and more in art to achieve this. In cannabis marketing, art is used for packaging design, advertising campaigns, and murals. Art will be used more creatively in cannabis marketing as the industry grows.
It’s no secret that cannabis is becoming increasingly popular. As more and more states legalize it for medical and recreational use, and the market for related products continues to grow. But what’s driving this trend? Definitely a big part of it is the marketing behind it. Companies have greatly improved the packaging and branding of cannabis products, making them more appealing to a wide range of consumers. In addition, there has been an increase in marketing cannabis through education and awareness. Public awareness is growing about the potential benefits of cannabis. From relieving pain to reducing anxiety, people are starting to see it as a viable option for various health issues. All of this has contributed to the rising popularity of cannabis.
The different ways of marketing cannabis
When it comes to marketing cannabis, the options are endless. One way is through traditional advertising in print and digital media, utilizing catchy slogans and eye-catching designs to attract customers. Another option is developing a strong social media presence, promoting products and specials through regular posts and engaging with followers. Events like cannabis trade shows and sponsored events can also be effective ways to reach potential consumers.
Specialty packaging and branded merchandise can also boost visibility and create a sense of exclusivity for your cannabis products. No matter which route you choose, it’s important to educate consumers about the benefits and uses of cannabis, setting yourself apart from competition and establishing trust within the industry.
Product Packaging Design
How to target the right audience
When it comes to cannabis marketing, targeting the right audience is key. That’s why it’s important to do your research and understand the demographics of cannabis users. Are there any specific age ranges or geographic regions that are more likely to purchase cannabis products? Once you have a better understanding of your potential customers, you can tailor your messaging and advertising to appeal to them. Don’t be afraid to test out different tactics and analyze the results in order to continually fine-tune your target audience. At the end of the day, knowing who your customers are and how to reach them can make all the difference in cannabis marketing success.
The challenges of marketing cannabis
When it comes to marketing cannabis products, there are definitely some unique challenges. For starters, cannabis is still illegal on a federal level in the US, so there are strict regulations on how and where products can be advertised. Many traditional marketing channels, like television and radio, are completely off limits. In addition, cannabis companies often have to deal with public stigma and misunderstandings about their products.
All of this means that cannabis marketers have to get creative in order to effectively reach their target audience. This can lead to some truly innovative and effective campaigns, but it also presents its own set of challenges. Like with any industry, successful cannabis marketing requires careful strategy and understanding of the market landscape. Taking on the challenge is not easy, but the rewards can be great for those willing to take on the challenge.
The future of cannabis marketing
With cannabis being accepted and legalized more and more, the cannabis industry is facing a unique challenge: how to market a once-demonized substance in a way that appeals to consumers. Despite strict federal regulations on cannabis advertising, many companies are finding creative ways to get their message out there, from targeted social media campaigns to sponsorships at music festivals. But as cannabis enters mainstream markets, the future of cannabis marketing could look quite different.
In the same way that alcohol advertising has shifted towards lifestyle branding, we could see cannabis companies using similar tactics to highlight their products as part of a luxury or wellness-oriented lifestyle. However, it will be important for cannabis marketers to navigate any remaining stigma and navigate regulatory challenges in order to promote their products effectively.
Overall, the future of cannabis marketing is promising and full of potential for innovative strategies. It’s clear that cannabis marketing is evolving and it will be interesting to follow how the industry matures. What kinds of campaigns have caught your attention from cannabis companies? Let us know in the comments! We’d love to hear what you think about this emerging industry.
If you want the simple answer on marketing cannabis, then the answer is to create value using data. No, I’m not talking about creating a sales special, I mean actual value. Let’s dive into the concept of providing real value, and how it relates to cannabis. The first thing to throw out the window is the idea that “value” is only defined by price, the definition of value during this blog post is:
“The regard that something is held to deserve; the importance, worth, or usefulness of something”
Oxford Languages, https://languages.oup.com/
Alright, now we’ve gotten the first step out of the way so we can dive into the good stuff. The second step to marketing cannabis effectively is to recognize that your product isn’t special. Your product is limited to a few locations in terms of a global market, just like all the other cannabis products, and maybe you’re on the shelf in close to every shop in your state, just like every other cannabis company, but that’s small in the grand scheme of things. Now is the time to start thinking about a national industry.
What are you going to do when legalization happens nationwide, and you’re able to ship and market your cannabis product nationwide?
Is your facility able to replicate the product indefinitely with a ~.5% margin of error? If not, you need a new product that can do this and is easily repeatable. Humans are creatures of habits, patterns, and familiarity. If your product isn’t near 100% on consistency, then your brand is unpredictable, and difficult to relate with. Craft products and small batch products are a different audience than traditional shoppers. However, traditional shoppers make up a significant portion of customers, they are the ones you need in order to have a household name brand that is referred by friends often.
Is your cannabis product unique enough to hold a marketing worthy patent?
Prepare in advance for worldwide (or at minimum, regional) adoption. If you have a full system in place for creating a product and nobody else knows the recipe, patent it. You need to have an internal process if you manufacture the product. Your master grower likely wouldn’t have it any other way, the type of soil, the air system, the lights, the voltages, the water system, the amount of nutrients etc. Name it, package it, and patent it.
A side note on a common craft cannabis mistake
I’ve seen plenty of cannabis companies showing off their perfect grow, and then never have that product again. This model isn’t scalable, and is more prone to negative feedback. New seeds means new variables, which can be good or bad for your grow facility, brand, customers, and reputation. Growers know the plant genes they know, let them optimize the facility to grow those, and give them a room to experiment with new genetics.
Master growers can create huge value by sharing data with the cannabis marketing team
Master growers should always keep a detailed grow journal to share with the cannabis marketing team. It provides value because your facility will be able to replicate a process of any grow they do, track which strains sell the best and cost the least to grow, particular specialties, and especially if it’s a hit, how to market it.
Also, don’t buy seeds you can’t get more of easily, even for the craft brand. If it’s a hit, you need to keep it around. Perfect a method, and do that method. Craft growing is an artform, while growing weed for scale is a science. Brand craft cannabis to co-exist alongside your main line of products.
It’s ok to have a craft brand return with a product each grow season, in fact, it can build a yearly hype if done correctly. Just look at the Call of Duty release history if you need a good example of this.
Is your product so good that every single customer who has ever tried your product comes back and actually buys out the shelf?
Business is business, regardless if you’re marketing cannabis or cheese. Someone saying “This is the best weed product I’ve ever had, I can’t get enough of it!” Is a completely different thing from them actually not being able to get enough of it and buying out the shelf every time they see it. Besides, If you answered anything except “no” to this, move along and good luck.
What can dispensaries do for marketing cannabis?
There is no way around creating value. Without it, your company will be chewed up and spit out from the market when the floodgates of legalization open up shipping routes. Think about Amazon, Bezos started in a garage and made a website to sell books. The truth is, they were never a book company, that was just the product used to build the largest consumer profile company in the world.
The benefit is, they also let their customers shop on their platform so they don’t rely on third parties for data. Essentially, Amazon is a data company that also happens to provide products direct to consumer. That’s exactly what a dispensary is set up for, you have a “warehouse”, you have a storefront, and you have a ton of data collection capability at your fingertips. Instead of worldwide, it’s within your local region. Are you ready to scale that at a moments notice when national shipping starts up? If you do not use it, someone else will.
Marketing Cannabis is all About Providing Value
Value is what you need to understand to effectively market cannabis, the data is the key component. Every price, picture, and display of your products must be well received, clear, and delivered to the right audience. Every spokesperson, influencer comment and experience someone has with one of your products speaks to them, their friends, and possibly their following.
Learning which product speaks to which personality type can be achieved through data collection and aggregation. With this information your cannabis company can define, refine, and deploy exceptional value easily. You know exactly what they want, what they expect, and how to give it to them. You also know exactly what they want at the price they expect. Alongside passion and care, this is the core behind providing value.
When you know what someone wants or expects, you can exceed their expectations, give them above and beyond value, and in turn, they are very likely to recommend you to their friends and family. Do the same for their friends and family, and the growth process can grow exponentially. Kief Studio can aggregate and implement this data for your cannabis company.
What types of value can you provide to a cannabis customer?
Cannabis marketing is weird, let’s be real about it. There such a wide market, personalities, lifestyles, ages, and reasons for liking cannabis. Fortunately, when you use data, the weirdness goes away. Of course, this only happens once you aggregate it and put it to work. Let’s look into a few ways you can leverage your data to create different cannabis marketing value.
Keep records of who bought what, and how often
Records of who bought what, and how often is built into 90% of seed to sale software. Also, it’s required by METRC. If you collect this information proactively and develop a strategy for newsletters, physical mail, and even events inspired by this data, you will get huge results. Events tend to cost a lot, so this should be limited, since it’s a niche focus within a niche, the cost can easily outweigh the benefit if you have a lot of competition in the area and a smaller community. Just use post-mail, and make sure your list is VERY specific.
Keep records of receipts to make sure if they have a problem you can fix it instantly
Building trust and letting your customers know they can rely on you is incredibly important as competition grows. Manufacturers sometimes have poor shipments, broken vape carts, fast expiration products, or just poor quality. It happens. We can get mad about it or we can be proactive knowing this happens.
Therefore, when a repeat customer for over 3 months buys a product and has a problem, you need to be the face of empathy on behalf of your partner manufacturing company and fix the problem immediately. How you handle these situations is extremely important. Always go above and beyond. As a result, the value extends to the customer on a personal level, which is critical for brand success.
Evaluate the situation realistically, how would you want the company to react if it were you? If the customer is a high ticket customer, it may be worthwhile to give them an apology gift, maybe a free lighter or shirt, or whichever item gives them the most value, and fixes the problem. Use the data to determine the right decision.
This can be used for giving a guarantee of good products and service. As a result, this is a huge relief to a customer, and a major source of value. Therefor, you should work an agreement out with the manufacturer before you sign a deal with them so they can easily right the situation on their end so you aren’t stuck with bad products, and you can provide this extended value to your customers.
I got a few fliers from companies in the region, they went straight in the trash.
They provided no actual value to me, my response was
“Yea, I’m aware you sell weed, I bought it there before, stop killing trees pointlessly to tell me you sell weed.”
Now, if they had included a small keychain, or a pin, or if there was a real connection to me in the message, I would have received value.
“Hey, we know you like (x) product, so we figured we would let you know we have new joints that are (y) price for the product launch, they will be at this price until (z).”
Now, they have provided value, let me know they actually took interest in ME as more than a shopper, they have connected with me as a person, and didn’t waste my time saying they had a bunch of products I’ll never buy.
They know I prefer joints or dry flower, so why send me a new rubber sleeve for a vape pen, or a list of products I’ll be very unlikely to buy? As a result, you should send value to the people who will actually gain value from it, you have the data already.
Think, how many shoppers like me are out there?
Reach out for feedback
This is the easy one. People like to give their opinion if they receive value for it. Just give them more value back than they would normally get for it. A shoutout on social media? A blog post with their review in it? Give them something that actually involves them in the development of the brand. Therefore, they will become naturally tied to it, since they are invested in it, even if it was just a simple “This product was cool, thanks!”
Don’t Hop on the Wrong Trends
Just because a trend is flying on social media does not mean it is relevant to your company or brand. Therefore, you should pick and choose the trends you run with on a brand to brand basis, or on a company wide basis if you truly believe it is part of the culture your company represents. Use your collected data to figure out who is appropriate for each mailing list, each newsletter, and each time of day on social media.
Someone who wakes up at 4:30am to run off to work at a construction site and gets home by 3pm to be with the family has a wildly different life than someone who works retail with a random schedule and has a huge social life focus. The images on social media I’ve seen are proof that not a lot of companies in the cannabis industry are using the data they have access to. Kief Studio bridges this gap for marketing cannabis.
Not everyone snaps pictures for Instagram all day throwing the peace sign while they are at a beach with 20 friends and a vape pen, it’s just not realistic, and it’s also against the TOS of nearly every social media platform. There’s a way to build a brand for it, sure, but it is a niche.
As a result, short term sales are not the goal from social media, brand awareness is. If and when the avenue to transform this marketing channel into something permitted for promoting short term sales, be ready and be proactive, but be patient.
Focused Data for Cannabis Marketing is Key
Focus on who your product is for and send the promo material right to them. You are able to filter your Seed to Sale software to list off everything you’ve actively collected on anyone walking through the dispensary, you have their address from their ID, you know what products they buy, and how often they buy them.
You know a customer that comes in every other Thursday at around 12pm to re-up for the week. You have a good report with them, they like the budtenders, and they like how quick it is to shop at your dispensary. You also know the customer likes to smoke Blue Dream in flower form, and when they buy it, they also get a re-up on papers, filters, and about once a year, a new grinder and rolling tray.
Therefore, you now know 100% that the customer rolls joints, likes to use a grinder, and prefers a filter.
So, maybe when you do specials on blue dream pre-rolls, you might be able to get them into the store even more often?
Alright cool, so what else do we know?
The customer likes Blue Dream, so that means they like:
It’s possible they:
They prefer weed that is a Blueberry strain lineage, and possibly the Haze family as well.
Have you asked them how you can better serve them? Have you sent them personalized emails based on similar products from the data of the strains they buy? Have you given them something in the mail? Maybe the customer deserves a hat for a year of loyalty to your store, and they can head over to pick it up? Would a combo deal help?
Guess what, the customer is within the 2 months that they generally buy the rolling tray and grinder.
“One week only, buy (a) amount of blue dream
(b) amount of (c) product
and get a grinder and rolling tray for (y).
Bring this flyer and QR code to your budtender!“
– Your Awesome Dispensary
There’s the flyer you send to the customer, along with a couple of snap off edges on the post card. The thickness of the postcard is pretty close to a filter, but it’s not a filter, it’s a post card.
Do with that information what you will.
Data: Cost Analysis
Data is the key, along with relevant content, delivered on the right medium. It’s not a difficult concept really, but the implementation of this system is hard to build. It takes a ton of work, and it takes skill in hundreds of areas surrounding design, data aggregation, data analysis, content creation, video editing, audio editing, mathematics, consumer psychology, and coding knowledge.
A Web Developer that also can aggregate data into a CRM for the marketing department to use is around $120K US per year.
Total cost of employees needed to build this system: around $540K/yr. This does not include licensing fees, insurance, or any other onboarding cost.
Marketing Cannabis: Cost Effectiveness
This $540K/yr employee cost does not include the computers, the design software, the CRM software, the ability to run ads, or the guarantee that focus won’t end up shifted as situations arise in the company, which, you know they will. You would be better off assigning this task to our Cannabis Master Certified Marketing Agency, Kief Studio, here’s why:
Furthermore, the $540K/yr cost is assuming you find qualified candidates that are willing to work for the average salary rates. Depending on your region, they may need more. It’s effective, but just like any system, if one of the gears stops turning, that’s a wrap, the system breaks. With a cannabis industry turnover rate of 44%, that’s a big risk for your company to take on. It’s likely you will lose one or more of those gears to your internal marketing system, and it’s really hard to find qualified people that can do it at the average rates.
We’re not going anywhere, Kief Studio might be relatively new, but we’ve been doing marketing, design, video, audio, writing, data, social media and solving problems since 2006. It’s what we do.
If you go the hiring route, make sure to hire people that you are certain are in it for the long haul, it might even be wise to encourage employees to put some of their check for equity in the company to increase retention and to be able to pay them better as your company grows.
How much does a data system for Marketing Cannabis like this cost?
If you want a system like this implemented for your cannabis company by industry experts, Kief Studio will take care of it for you. The average cost savings from a plan with us to run our system for your cannabis marketing is $420,000/yr, plus a marketing material and ad budget. Not kidding, the math came out to saving cannabis companies around $420,000/yr for marketing efforts. This frees up your advertising budget, extends the range of services, outreach, and scalability. Give this kind of relief for your investors, gain the flexibility to pay a smaller team a solid wage, we’ve got the marketing, design, video, and outreach covered.
Kief Studio Marketing Cannabis with Data was Meant to Be
It was meant to be, when we did the math to figure out what margins we could have and still remain profitable, drive an impact in the industry, and help really cool cannabis companies succeed with marketing, step one was to free up the clients budget so they can get it all rolling. So by complete random chance, we realized that number was over $420,000/yr. We knew we were in the right place, at the right time, for the right market.
When you’re ready to take the next steps
That’s what we’re here for. You know you need some help with marketing, and we know how to do it the right way. We know how to get all of the components necessary to operate a scalable marketing effort for your cannabis company. Marketing cannabis doesn’t have to be hard, when you have a team of experts working for you, expanding on your ideas, using data driven AI to define areas of opportunity, develop new products, and integrate a system for getting new and repeat customers through the door, you’ve struck gold.
We want to drive impact in the industry by marketing cannabis, and you need the cannabis marketing. It’s a true win win for both of us.
The video platform YouTube is one of the most popular video platforms on the Internet, with people watching on average 2 hours of videos a day individually and 600 million hours a day collectively. This is because YouTube is one of the most engaging platforms on the Internet, with content creators producing high-quality videos and viewers engaging with the content. Like many other social media platforms, YouTube is great for companies to market their brands. However, there are some unique considerations for cannabis companies that want to use YouTube video marketing effectively. In this post, we will cover the importance of video marketing, some tips and tricks for cannabis companies, and how you can successfully use YouTube video marketing.
Why is video marketing important?
Video hosting websites like YouTube are among the most popular websites online. It’s not surprising, then, that cannabis companies are using YouTube video marketing to their advantage. With the increasing popularity of YouTube, it’s becoming much easier for cannabis companies to get their messages across.
What to consider when creating your video marketing strategy
When you are creating a video marketing strategy, it’s important to consider what you want to say and what you want to show. Various methods can be used to accomplish this, such as through text and pictures. You can also create a video to use for future marketing strategies and use different types of marketing strategies. In today’s world, one of the most effective ways to use video marketing is through YouTube. The YouTube website is a video sharing service owned by Google. It allows users to upload videos and make money from them. It is a great platform for marketing. A major factor to consider when creating a video marketing strategy is whether you want to display your product, tell a story, or provide information.
The most important aspect of video marketing is to retain attention. You do this effectively by entertaining the viewer.
If you want to create a video marketing strategy, you should consider the following:
What are the best ways to reach your niche market?
What is your budget?
How long will the video be?
How will you create the video?
What subject matter will the video cover?
Tips and tricks for video marketing cannabis companies
YouTube is a great platform for cannabis companies to use. It is a place where people can watch videos about cannabis and learn about the different products that are available. YouTube videos also provide a great opportunity for companies to educate people about the benefits of using cannabis. Marijuana companies can do a number of things with YouTube video marketing.
Making a video about your company and its mission:
You can use this video to introduce your company to the public and tell them what you do.
Making videos about your products:
You can use these videos to show people what you have to offer and why they should purchase your product.
Making videos about your company and its mission:
You can use these videos to show people what your company does and how it is helping people.
Making videos about cannabis:
You can use these videos to show people how cannabis can help them with different medical issues.
Conclusion for Cannabis Video Marketing
In the cannabis industry, there are many ways to use YouTube video marketing to make a lasting impression. This includes using video marketing to make videos that are entertaining, informative, and educational. These videos will help to attract a wider audience and to educate them about the cannabis industry. The best way to implement these videos is to make them part of a larger marketing strategy. In order to achieve this, look at YouTube video marketing as a complement to other marketing efforts. For example, a cannabis company could create a series of informative videos about its product and then use these videos to promote its other products, offerings, or ideas.
Kief Studio Provides Video Marketing Services
If you would like to master video marketing for your cannabis company, build an effective strategy targeting a specific audience, and build a channel (or make your existing channel better), reach out to us, we would love to help you out!
How to Master Branding with Cannabis: Making your Cannabis Business into a Brand
People tend to think that branding is just about press releases and ads. The truth is that great brands are brands that people are passionate about. If you have a great brand, you’ll be able to keep the word out, build a loyal following, and ensure your business can grow. This blog will provide you with some tips on how to create a great brand.
It’s hard to get the word out about your brand. There’s so much competition and it’s tough to get your name out there. But if you have a great brand, it will keep you ahead of the competition and help you gain a loyal following. Kief Studio is a branding agency that specializes in cannabis marketing. Our Cannabis Master Certified team of experts will help you get your brand out there, get the word out about your product, and make sure your brand is positioned for success.
Cannabis has had a major impact on our society, both culturally and economically. It has also had a huge impact on our science and research. As this plant becomes more integrated into mainstream society, it is important that we develop a clear understanding of branding, marketing, and the cannabis industry. How does branding work for cannabis? And how does it differ from branding for other products?
Cannabis branding is difficult when you don’t know what to do or what your audience wants. So, what does your brand look like? Your brand has a lot to do with your audience and your product. For example, if your product is a recreational cannabis concentrate, you’re going to want a fun and playful brand. On the other hand, if your focus is on medical cannabis, you’re going to want a professional and clinical brand. If you don’t have a clear brand yet, it’s best to think of your brand as the “Marijuana” brand.
What is your brand’s purpose?
Your cannabis branding starts here. The purpose of your brand is to create an image in the minds of your customers that is memorable, unique, and authentic. The purpose of your branding is to create a connection with your customers. Your brand is your business in the public eye. Your brand is what your customers see of you before they ever meet you. Your brand is what your customers talk about after they’ve had your product. Your brand is what your customers share with their friends. Your brand is what your customers talk about when they’re not around you. Your brand is your voice to the world.
What is your brand’s voice?
Some brands have a clear and unique voice, while others are a little more difficult to pin down. If you are still unsure of what your brand’s voice is, the first step is to figure out what kind of product you are selling. You should start with the product to see what kind of message it sends. For example, if you’re selling a high-end leather jacket, your brand’s voice would be more upscale. If you’re selling a different type of leather jacket, your brand’s voice may be more casual. It’s important to understand your brand’s voice before you start branding your business. If you’re still a little unsure of what your brand’s voice is, there are plenty of ways to figure it out.
How to create a Brand Personality
It is important to have a strong brand personality. This will help you stand out from the competition and make it easier for people to identify with your brand. Here are some tips for creating a brand personality:
Define your brand personality. A brand’s personality should be unique and attractive. It has to be memorable and have some credibility.
What makes a great brand? The answer is simple: personality. Personality is something that is unique and attractive to the target audience. It has to be memorable and has to have some credibility. Personality is not just about looking cool, it’s about being cool. You have to make your brand personality relevant to its audience in order to achieve success.
Make sure your brand personality is consistent across all your marketing materials and products.
Branding’s most crucial aspect is creating a consistent and memorable brand personality. This brand personality is the foundation of your brand, and it’s what makes it unique and memorable. Your brand personality is created through your marketing materials and your products. Make sure, however, that your brand personality is consistent and consistent across all your marketing materials and products. This is why it’s important to do a brand audit. Brand audits are a process to test and make sure that your brand is consistent and your marketing materials are consistent. They can also help you to identify if your brand personality is consistent.
Make sure all marketing materials and products are consistent with your brand personality.
Your cannabis business should have a consistent brand personality, and it should be communicated in everything your company creates. First, create a list of the aspects of your brand that are important to you. Then, create a brand personality for your company. For example, if you are in the cannabis industry, you might have a brand personality that is fun and rebellious. Next, create a list of your brand’s essential marketing materials. This includes your website, logo, business cards, social media posts, and all advertising materials. Have your branding materials passed through multiple people before they are used. This process will enable you to develop a consistent brand personality and make it easier for your customers and industry to recognize your products.
Make sure your brand personality is conveyed to the public.
Your brand personality is your personality that you can project to the public. It is your know-how, what you like, your goals, and your mission. Branding is all about consistency. For example, if you are known for making high-quality cannabis products and you make them consistent, your brand personality will be consistent, and customers will come to expect that consistency. They will know what to expect from your brand. An effective way to convey a brand’s personality to the public is to create a tagline. For example, a tagline could be “High quality at a fair price.” This is a great way to convey your brand personality. You can also have a website that has all the information about your product and your brand.
Grow your brand personality through social media.
Branding is all about building a personality and establishing trust. When it comes to cannabis, there are two things you need to do for branding: build your brand personality and establish trust. For cannabis, it is important to establish trust, which is why it is best to use social media. When it comes to social media, you need to make sure that you have a personality that is consistent with your brand. For example, if your brand personality is classy and elegant, you would want your social media to be classy and elegant. If your brand personality is fun, you would want your social media to be fun and casual. If your brand personality is professional, you would want your social media to be professional and detailed.
Be consistent and be real with your brand personality.
As a cannabis business, you will have many opportunities to brand your business. The branding process is not one that you can rush into. In order to succeed, it takes time, effort, and most importantly, consistency. It is important to have a brand personality that you can use to guide your branding. For example, a brand personality might be friendly and approachable. A brand personality might be more formal and sleek. If you have a brand personality in mind, it will be much easier to implement your branding. However, it is essential to be real with your brand personality. A company can only be as good as the people working for it. Being real means that if you have a brand personality, it is important to show in how you treat your customers, employees, and clients.
Be confident with your brand personality.
To succeed in the cannabis industry, and you want to be successful, the first thing you need to do is develop your brand. The cannabis industry is full of people trying to make their businesses into brands. However, you need to be confident with your brand personality. Your brand personality should be more than a slogan, but it should also be reflected in who you are as a company. Your brand personality should also be who your customers relate with in general. To be successful, you must be confident in your brand personality.
Have a brand personality that is fun and not too serious.
Often, when it comes to branding, people get stuck on what to use as their logo or logo colors. However, branding is about more than your logo. It’s about your entire build. It’s about your voice. It’s about your brand personality. It’s about your entire brand. If you’re going to take the time and effort to create your brand, you have to make sure that everything is cohesive. When branding your cannabis business, make sure that you have fun and don’t get too serious. Always remember, it is about the experience for your customers.
Make sure you have a brand personality that is not too similar to other brands in the industry.
Many cannabis business owners struggle with branding, particularly when starting out from the ground up. It is important to come up with a brand personality that is not too similar to other brands in the industry. By looking at the trends and fads, it is easy to see how difficult it is to be unique. Therefore, it is crucial to establish a strong brand personality that is not too similar to other brands in the industry. You can accomplish this by taking a look at what has been successful in the past and what people are looking to buy. You can create your own brand personality by taking inspiration from what has been successful in the past.
Find a tone that is engaging and soft.
When you’re starting a brand, you have more options than you think. The most important aspect to branding is to find a tone that is engaging and soft. You want to find a tone that will easily draw people in and get them to trust your brand. For example, you can use humor in your branding. You can also use a variety of colors and fonts to get people to feel your brand. If you want to find a tone, you can ask yourself what you want your brand to be. If you want to be funny, you can find a tone that is funny. If you want to be informative, you can find a tone that is informative. If you want to be relatable, you can find a tone that is relatable.
Make sure your brand personality is something people want to be a part of.
Developing your brand personality is essential to create a memorable brand. You need to make sure that the personality of your brand is something that people want to be a part of. If people don’t feel that they can be part of your brand, they won’t be as inclined to support it. It’s easy to forget that branding is something that is always changing. Your brand personality is going to evolve as your business grows. Plan ahead in order to ensure that your brand will still have a personality that people want to be a part of as your business grows.
Make sure your brand personality is something that is not too big or too small.
If you’re looking to get your cannabis business into a brand, it’s important to make sure your brand personality is something that is not too big or too small. You want to have the right balance so that you don’t lose sight of what’s important. If you make your brand too big, you’ll lose focus on what you’re trying to accomplish. If you make your brand too small, you’ll lose focus on everything else. It’s important to be able to walk the line between the two extremes. A key aspect of branding is to make sure that your brand personality is not too big or too small.
As consumers, we are faced with many choices when it comes to purchasing cannabis. We need to be aware of the different brands, products, and strains available to ensure we make the right choice. However, it is also important to think about the branding of the cannabis company. It is important to make sure that your company has a well-branded website, as well as a well-designed logo. Your company’s branding is an important part of the overall marketing strategy.