Social Media Marketing for Cannabis Businesses
Social media marketing is the method of growing cannabis brands and businesses through social networks. If you publish helpful content that your target audience finds attractive. Engage your audience using video content to promote your cannabis brand online through social media. In addition to optimizing your business’ reach, social media marketing helps you reach out to new employees and potential investors and market your brand on social media platforms. Utilizing Kief Studio’s social media marketing strategies will improve the content of your social media accounts, so you can market your cannabis brand more effectively.
You can effectively market cannabis on social media by posting content that informs current and prospective customers about your products, the plant, cannabinoids, and terpenes. In addition, you can conduct studies. Company updates involving community outreach work well on social media. Marketing your cannabis products on social media should be a significant part of your cannabis marketing strategy. You want to ensure you do it well from the start. Every social media platform has specific guidelines that dispensaries must comply with to market their marijuana business properly and legally. This will prevent the cannabis brand from being permanently banned.
Get Your Dispensary on Cannabis-Specific Social Networks.
However, it is essential to note that social media platforms are not guaranteed for cannabis businesses. Even Weedmaps lost their account for a few years. This is because the social media platform’s terms of service do not allow cannabis companies to have an account.
Cannabis companies violate the platform rules just by making a page. Their leniency on your account is not entirely dependent on your careful compliance. It’s a brilliant idea to develop a backup plan and have a strong SEO campaign while using social media. This will ensure you don’t lose your efforts if they decide to ban your account.
It’s a brilliant idea to develop a backup plan and have a strong SEO campaign while using social media.Hippy
List Your Cannabis Dispensary on Directories
You can tailor your marketing and promotions when you list your dispensary on directories such as Yelp, Weedmaps, and Leafly. It is essential to use online directories as social media platforms for cannabis businesses because they provide customer analytics. It is also advantageous to companies because it asks users to rate and review cannabis products and brands rather than forums for user interaction.
Several cannabis-specific platforms exist, and some may be useful. Still, most of your potential clients aren’t on them, but businesses frustrated with being banned on social media are on them. Join these platforms if you have a clear vision of your mission and be sure not to get caught up in the inevitable toxicity. Complaining about social media bans doesn’t help your business at all.
However, building an extensive content network does help your business. Social media is just one channel you should be using, so if you get banned on social media, you aren’t at a total loss. An effective game plan will mitigate the risks. Kief Studio will build this plan for you.
Use Social Media to Build Connections with Consumers
With some cannabis-specific social networks, consumers can stay on top of brands they like. At the same time, businesses can build personal connections with their customers. Both business owners and consumers benefit from cannabis businesses’ use of social media platforms for sharing, collaborating, and connecting with other like-minded marijuana enthusiasts.
Social media platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, and Pinterest all limit cannabis businesses’ marketing and social media advertising opportunities since marijuana remains federally illegal. In addition, it is possible to suspend the accounts of cannabis-related companies that do not touch the marijuana plant. Software companies, cannabis training companies, and job recruiters are not technically permitted. Aside from federal and state laws, marketing cannabis products on social media is usually complicated with restrictions.
Social Media for Cannabis Is Met with Restrictions
Brands in the cannabis industry have found it particularly difficult to use traditional marketing channels. In addition, marketing laws vary from state to state and sometimes from municipality to municipality. As a result, marketers often opt for experience-based or content marketing instead. Conventional marketing for cannabis brands is best done from the cannabis company’s location. To mitigate the damage of a social network ban, Kief Studio can navigate these problems for your cannabis company, create backup plans, and utilize multiple channels.
Social media platforms’ terms of service indirectly state having a cannabis business page violates their terms of service. This loose definition is the problem cannabis companies face and the safety net from federal intervention the social media platforms rely on. If it involves cannabis-related businesses, it’s technically not allowed, so no marketing agency can guarantee your account won’t get banned. If they have a guarantee, it’s likely because they create a blog that doesn’t have any cannabis content on it. Then, they develop ads on that blog for your dispensary.
In our opinion, this is not a practical option. This method leads to expensive google ads that do not perform well because most people clicking on your blog ads are not looking for cannabis content. Instead, we partnered with media buyers to provide our clients with real PPC advertising options on major websites.
Social Media Marketing Is an Essential Component of Online Visibility
Using geotargeting, geofencing, device IDs, and PPC advertising, your products can be displayed on major websites within compliance regulations. Kief Studio has partnered with media buyers who manage ad spaces. As part of developing a robust marketing strategy, you should be smart about how you use it.
Kief Studio will review your marketing strategy, making adjustments as necessary to ensure good results are achieved. With a cannabis-specific marketing agency, you will have fewer problems dealing with tight restrictions on advertising. In addition, we will reduce the chances of your social media accounts being tagged or suspended.
Still, it’s worth mentioning that no agency can guarantee your accounts will not be banned on social media platforms until the terms of service change.
Cannabis Influencers Can Help If Permitted in Your State
You can hire cannabis influencers as long as the vast majority of their audience is 21+, but only in some states. Since people are always more likely to relate to individuals than brands, work with influencers using your product. Suppose you follow the above guidelines in creating and posting content to your Instagram account. If so, you should be well on your way to building a following and increasing visibility for your brand.
Suppose you want to take your social media marketing strategy to the next level. In that case, you should consider making a spot in your marketing budget for influencer marketing. Influencer marketing turns your customers or regular followers into your biggest advocates by allowing them to share your brand’s curated posts on their social networks. In return, they will receive compensation from your dispensary.
Seek Out Cannabis Brand Ambassadors
Turning your customers into brand ambassadors is another way to expand your social media reach. Unfortunately, each media channel has its own rules and restrictions when it comes to cannabis promotion. As a result, social media‘s organic reach has plummeted sharply in the last few years to reduce spam and keep like-minded platform users together.
Cannabis marketers have been forced to ensure that their social media posts do not suggest the sale of cannabis. Not only for authenticity reasons but also for differentiation from their competitors due to the inability to buy ads on social media platforms.
Always Staying within the Guidelines
For cannabis companies, social media marketing is similar to marketing for other B2B and B2C companies. However, only those involved in cannabis social media marketing can navigate the challenges best. You may have your ads approved by social media sites if they do not promote marijuana or cannabis products. They are strictly educational or used solely for advocacy, including images, videos, messaging, and landing pages. However, the likelihood is extremely low. The same applies to Google and Bing advertising.
We can attempt to build a successful ad for you within the guidelines for Google and Bing. Still, we cannot guarantee they will be permitted to launch or won’t be taken down. So the best bet is to work with our media network. This is because we know it will be approved, and you’ll only show ads to people who have already been inside a dispensary, which means they are 21+.
While Facebook, Instagram, and Google are among the more popular platforms, you may also want to publish content and ads on Twitter, Pinterest, and LinkedIn. Dispensaries should take advantage of Instagram, one of the most relevant social channels that dispensaries should take advantage of.
This is because Instagram allows you to establish an online presence using the two most important forms of media, photos, and videos. Marijuana social media has already proven valuable as a productive, informative space. This is because users from various backgrounds can gather online to engage in a global cannabis conversation.
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