Radio & Podcast Advertising
Radio advertising and podcasts are the way of the future for many audio broadcast formats. Kief Studio will help you get a podcast going or advertise on other podcasts. Radio can be an option in some cases. The FCC does not control privately owned online radio stations.
Kief Studio will write or license music for your segment, professionally mix and master the audio for you, and submit the created audio to qualified advertising partners.
Podcasts
You can reach your target audience effectively by advertising your cannabis business on a niche podcast. It is best to communicate directly with the podcast host about your cannabis business, arrange an interview with them, or buy slots to air a pre-recorded advertisement on the podcast. Generally, podcasts are not regulated by the FCC, so they can air cannabis advertisements without losing their license. You should verify that at least 70% of the podcast’s core audience is at least 21 years old.
Advertising on Satellite Radio
A satellite radio station that is operated privately has different restrictions imposed by the FCC on its broadcasts over traditional AM/FM channels. This is because it is a privately owned and operated station. As a general rule, it is up to the management of satellite radio stations to determine whether cannabis businesses are allowed to advertise on their stations and if their audience is suitable for advertising cannabis products.
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AM/FM Radio
A new bill that supports cannabis advertising on radio is being passed through the house. The FCC regulates AM/FM stations, so license holders are cautious about allowing cannabis advertising. Since the bills have not passed through Congress yet, we do not recommend using standard AM/FM advertising unless you are willing to risk FCC penalties. All bets are off if some form of protection is passed through Congress, and we’ll also help you get an advertisement campaign through this medium.
If you wish to try and pioneer this space, we will also help you get your advertisement on AM/FM stations. However, we cannot guarantee no fines will be involved. Therefore, be sure to have a large account to offset potential penalty costs and a lawyer to assist you in strategizing.
Online Radio
As long as at least 70% of the core audience is 21+, online radio stations do not fall under the authority of the FCC. You can advertise cannabis on online radio stations. Online radio stations can often duplicate transmissions from standard AM/FM stations, which may be under the jurisdiction of the FCC. It is acceptable to advertise cannabis on online radio stations that are only available online.
Livestream Podcasts
The online platform Twitch was created a few years ago by JustinTV. The company was bought by Amazon and renamed Twitch. According to their policies, users can stream marijuana products as long as they are in a legal state or have a medical license. Be aware. On this platform, it is nearly impossible to tell if a core audience is 21+ since it is primarily gamers. As a result, we recommend using other methods instead of an influencer to provide this content. Get in touch with us for more information.
We Aren’t Lawyers
Since the FCC regulates radio advertising, we can not recommend using this method, however, we do have the capability of making a cool radio ad for you. We recommend using privately operated Podcasts, online radio stations, and other live stream events that the FCC does not regulate. If you want to pioneer this sector, bring a lawyer into the conversation with your staff and us, and we’ll see what options are available and assess the risks.
